Organising digital documents across multiple publication channels and websites can be a daunting task for small businesses. With so many files and formats to categorise, it's difficult to maintain 360° visibility over your digital assets. But there is a solution: digital asset management (DAM).
What Is Digital Asset Management?
Digital asset management (DAM) is a system that helps organisations centralise and control digital content published across multiple channels. Users can access, edit, and share digital assets from a single platform, improving efficiency and accountability.
What are the benefits of using a DAM system for digital publishing businesses?
1. Makes Digital Assets Accessible
A DAM system provides a single, centralised repository for all digital content, making it easy for employees to find the files they need when they need them. Furthermore, DAM systems allow organisations to control who has access to which assets, ensuring that only authorised users can view and edit sensitive information.
Digital asset manager software also streamlines the process of sharing files internally and with external partners, thereby saving time and increasing efficiency.
2. Saves Time
According to McKinsey Global Institute, employees spend 19% of their workweek searching for and gathering information. That's nearly a full day each week.
A DAM system saves organisations time by automating various tasks, such as file conversion and format standardisation. This means that employees can spend more time on creative work that adds value to the business.
In addition, digital asset manager software often comes with powerful search features. So, finding the right asset is quick and efficient, even when you don't know the exact file name.
3. Saves Money
The cost of lost or misplaced digital assets can be significant. For example, if an organisation cannot find a high-resolution version of its logo, it may have to pay to have the logo recreated. A DAM system saves organisations money by reducing the risk of human error, so they won't have to recreate lost or corrupted files.
In addition, many DAM systems come with features that allow organisations to automate various tasks meaning that employees can be more productive. Work smart, leverage resources and do more with less.
4. Creates A More Connected Workforce
DAM systems facilitate collaboration by making it easier for employees to find the assets they need and share them with other stakeholders. This is particularly helpful for distributed teams who need to access the same files but who may be in different parts of the country.
Furthermore, some DAM systems allow organisations to leave comments or feedback on assets, making it easy to provide constructive criticism and collaborate on projects in real time.
DAM can help organisations deliver campaigns on time and on budget, no matter how large or complex they may be. With digital asset management, organisations can easily keep track of all digital assets associated with a marketing or advertising campaign, so they can see at a glance which assets have been accessed, and monitor the ROI associated with each asset.
Digital asset manager software makes it easier for companies to personalise their marketing content. Nowadays, customers want to feel valued, which means they're more likely to engage with content that has been personalised for them. However, with large audiences, this can be a challenge.
A DAM system makes it easy to find and use the right assets for each customer or buyer type, making it possible to create a large number of segmented, multi-channel digital campaigns.
Next Steps
Digital asset management is a powerful solution for organisations that need to manage large amounts of digital content internally or on behalf of customers. It makes assets accessible, saves time, and creates a more connected workforce. In addition, DAM can help organisations deliver campaigns on time and on budget.
If you want to improve your organisation's efficiency, contact us. We'll be happy to help you find the right digital asset management solution for your business.
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