Perfect Publishing: How Digital Workflows Can Help Yield Big Results
March 2024
The publishing sector has undergone a seismic shift with the advent of digital asset management and workflow systems.
Papermule are official UK distributors for AdPortlal and MarketPlace from iPublishMedia, the world’s leading self-serve platform for advertisers.
iPublishMedia provides an integrated Self-serve Advertising system for sellers of advertising space for classifieds, private sales, and personal announcements, with automated publishing options for end users covering a range of print, digital, and social media advertising channels.
iPublishMedia is one of the best Self-serve Advertising platforms currently available on the market and if you sell any of the following adverts or announcement types we can greatly streamline your process.
❖ Obituaries
❖ Tributes
❖ Private real estate adverts
❖ Automotive sales
❖ Local retail adverts
❖ Celebration notices
❖ Classified ads
❖ Marketplace adverts
❖ Public notices
The platform includes three modules for different types of display advert – available as a cost-effective bundle:
AdPortal allows you to manage multiple advertising packages for display adverts from a single user dashboard, with an easy-to-use interface for customers and a combined billing mechanism.
Unique URL for each advert or announcement
Integrate any combination of digital, social media, and print advertising into a unified workflow with a single transaction.
Custom branding, colours, and fonts
Secure payment interface compatible with leading online payment providers and debit/credit card merchants.
Integration with all leading front-end advertising and pagination systems.
Manage all your advertising packages within the platform.
iPublish Classified enables Self-serve Advertising providers to organise and process a wide range of classified adverts for print, digital, and social media publication channels – saving time and money and simplifying billing for your customers.
✓ Compatible with print liners, semi-display liners, digital display listings, Facebook adverts, and more.
✓ Increase free to paid conversions among your classified customers.
✓ Encourage print-digital-social media advertising cross sales.
iPublish Marketplace is a Self-serve Advertising tool for retailers of advertising space for private sales and personal announcements - primarily self-serve digital advertising for social media, but it can also manage combined packages that include print channels if required.
➢ Integrates with all premium social media marketplace applications, including Facebook Marketplace and Twitter.
➢ End users can search for products by category or by direct search, using a dedicated micro-site, with an individual URL for each listing.
➢ Increases click through rates, page views, and advertising revenue.
Papermule have worked in partnership with iPublishMedia for over 30 years and are proud to offer complete interoperability between our platforms and the solutions offered by our businesses.
Together, we offer advertising businesses a winning combination of convenience, accessibility, and visibility for a wide range of classified and personal adverts, lowering costs for end users and improving engagement.
To find out more about the iPublish suite and the benefits of using these valuable Self-serve Advertising and announcement tools as a managed service through Papermule, please call 01379650330.
Book a meeting with Mike to discuss:
Your requirements
Which software would work best for you.
How Papermule can help
Any questions or queries you may have
The publishing sector has undergone a seismic shift with the advent of digital asset management and workflow systems.
Streamlining the advertising process is a strategic necessity for digital media publishers juggling countless interdependent workflows.
Implementing a self-service advertising platform can transform submission management for your publication, enabling advertisers to submit and manage their ads through an online portal directly. Read on to learn how this will benefit your publication business.